Confronting the myth that social media is just for students

Eric Sheninger (@NMHS_Principal) is a leader in the use of social media to widen his ability to communicate within his district and expand its ability to promote positive media images about teaching and learning at New Milford. He relies heavily on Twitter and Facebook to do so.

When principals hear the words Twitter and Facebook they cringe. Immediately, visions of excessive socialization, time wasted, and meaningless conversations in the form of updates come to mind. This is true, in many cases, when these tools are used for personal use. I am here to share ways in which principals can harness the power of these free resources to improve communications, public relations, professional growth, instruction, and create a brand presence for your school. Quite simply, social media tools such as Twitter and Facebook have improved my effectiveness and efficiency as an educational leader.

Eric’s message is not just for principals but for the superintendents who lead them. If your not out front using social media as a key part of your communications plan, than who is?

Read Eric’s insightful post Social Media is Not Just for Students

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About David Britten

Retired U.S. Army Officer, former elementary, middle and high school principal, currently serving as a public school superintendent.
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